'Gillette is breaking families': Mid Day News A Hyderabad-based women's NGO joins hands with its male counterparts against the Shave India Campaign
Bollywood hotties Mugdha Godse, Neha Dhupia and Minissha Lamba are urging women to encourage their men to get rid of facial hair. But, here's good news for those men fed up with "derogatory" advertisements prodding them to shave. The fairer sex supports the stubble too.
After men-only NGOs raised their voice against the new campaign of Gillette, a multi-national brand of safety razors, which has launched a tirade against facial hair, a Hyderabad-based NGO, All India Forgotten Women's Association (AIFWA), has also join hands with its male counterparts.
Gillette, a brand owned by Procter and Gamble (P&G), launched a Women Against Lazy Stubble (WALS) advertisement featuring Bollywood hotties urging women to encourage their men to get rid of facial hair. Men grow stubble just out of their laziness, the campaign said.
According to the NGO, the advertisement is derogatory and has the tendency to create family disharmony.
"The Shave India Campaign is all about male bashing. Showing men in a poor light has become a corporate
gimmick," said Uma Challa, president, AIFWA.
The NGO has asked all memebers to shun Gillette products to mark its protest against the company. Besides, it has invited other like-minded people to join the cause and boycott the company till an apology is furnished.
"A man -- be it husband, father, brother or son -- play an important role in the family. And this is not because of their preference to shave or not to shave. Shaving has nothing to do with the relationship and being lazy," she said.
Challa also informed that her husband Kiranam Chatti, who is a scientist, also did not shave on December 7 that was observed by India Men Welfare Association (AIMWA) as National Stubble Day.
While AIFWA insisted upon the vital role of men in a family environment, it is also planning to make it a nationwide campaign. Its website while severely criticising P&G for the advertisement called the idea vile, anti-male, loony stunt. "If P&G doesn't hesitate to indulge in demeaning our men, they shouldn't expect women to refrain from demeaning P&G either," read the website.
"The advertisement says "Women on Warpath" against their lazy husband because they are not shaving everyday. It's a ridiculous even to think," said Uma.
This is not all. To protest the Gillette advertisement AIMWA has launched another campaign "Refund for Razors", where all the members will send their used Gillette razors to the company. "We are boycotting all Proctor & Gamble (P&G) products and our members are enthusiastically following it," said Virag Dhulia, founder member of AIMWA.
"With other social activists joining our campaign we have proved that the advertisement is against our basic motto of promoting harmony in a family. No corporate body can promote Indian women to go on a "warpath" just because their husbands are not shaving every day. Moreover, no one has the right to call us lazy over such thing," said Swarup Sarkar, coordinator, Save Family Foundation (SFF), who is spearheading the movement against Gillette's promotional feature.
Also read: SOS: Save our stubble
Uma Challa writes on her blog
I, as a human being, empathise with the plight of the modern day man, who is expected to be nothing less than perfect in order to be spared of ridicule or hatred in the society.
Present day women always have so many excuses for behaving the way they do, and are always talking about what they want. But now that male-bashing is promoted as a laudable pursuit by selfish companies like P&G and there is no price for being pig-headed and unfair, they really don't see anything wrong in dictating terms to men. Yes, guys, this is what the flakes want. The verdict is finally out.
Boycott Gillette Razor for Promotion of Domestic Violence Against Men and Treat Men as Fre Boycott Gillette Razor for Promotion of Domestic Violence Against Men and Treat Men as Free ATM machine. This is the most dirtiest Ads I have seen, ” Terming men Lazy if they do not shave”, is nothing but is a clear example of Promotion of...
Continue reading this article ... Labels: Gillette Razor, men, men well fare ministry, women
'An MNC can't Make fun of masculinity': MiD-Day News An ad campaign that prods men to shave has made members of a men-only NGO pull at their hair
'Mooch nahi to kuch nahi'. Indian men, traditionally, grow up believing moustache is the most potent symbol of masculinity. In fact, shaving off the moustache is considered inauspicious even by Hindus, especially in north India.
However, a new campaign by a multi-national brand of safety razors has launched a tirade against facial hair that "communicates a heroic image of the independent, willing and able to do manly things".
Roger Federer
Rahul Dravid
Tiger Woods
Gillette, a brand owned by Procter and Gamble, launched a Women Against Lazy Stubble (WALS) advertisement featuring Bollywood hotties Mugdha Godse, Neha Dhupia and Minissha Lamba urging women to encourage their men to get rid of facial hair. Men grow stubble just out of their laziness, the campaign said.
Not everybody is amused. "The advertisement is derogatory and tantamount to domestic violence against men," said Swarup Sarkar, coordinator of the NGO Save Family Foundation (SFF), who is spearheading the movement against Gillette's promotional feature.
Another NGO affiliated to SFF, All India Men's Welfare Association (AIMWA), celebrated December 7 as the National Stubble Day and has sought a public apology from the company. "We want Gillette to withdraw the advertisement and furnish an apology in all national dailies. The advertisement is sexist in nature and calls men lazy for not shaving everyday," said Virag Dhulia, founding member of AIMWA from Bangalore.
AIMWA has also sought an apology from the brand ambassadors of the advertisement campaign, Bollywood stars Mugdha Godse, Minnisha Lamba and Neha Dhupia, for endorsing it. "A company has decided to humiliate men for not shaving everyday. Tomorrow it will be for some other reason. Such campaigns basically target individual choice and freedom. We need to uproot this menace," said Dhulia.
According to the data provided by SFF and AIMWA, more than 3000 men from all over the country have joined the protest campaign and followed the National Stubble Day. "The number is increasing by the day and we are informing our members across the world to lend their support to the protest," said Sarkar. "Corporates, by resorting to such stupid advertisements, are promoting disharmony in family life. They portray all men in a derogatory manner. Shaving should be a natural choice for men and it has nothing to do with them being lazy," he added.
Take your pick: The primitive man did not shave and what if Gillette brand ambassadors would have kept the stubble
Dhulia added the protest will continue till the advertisements are discontinued and the NGO might take legal recourse, if the company fails to address their demands. "The Gillette website promotes the campaign by using a tagline called Women on War Path. What kind of language is this? They are using words and phrases to pull down men," he said.
Target Practice
The message that Women Against Lazy Stubble intends to spread among men are:
Till men don't shave, they won't co-operate.
Now that the comfort of Gillette Mach 3 is affordable, there are no more excuses to not be shaving.
If men don't shave, they shouldn't expect women to groom themselves either.
3000
Number of men reportedly against the Gillette campaign
The others who erred
SFF and AIMWA have earlier raised their voices too against corporate houses for presenting men in a derogatory way. "Earlier Kitply, ICICI Lombard and Hindustan Lever had used bad language against men while promoting their products. In an advertisement used by ICICI Lombard, a wife was shown calling her husband a fool for not buying a particular insurance policy. The company discontinued the ad after we protested," said Swarup Sarkar of Save Family Foundation.
A similar complaint was registered against Hindustan Level for promoting Ponds cold cream where the advertisement suggested if a woman uses the cream it will not only help her get rid of facial spots but also domestic violence.
Evolution will do away with debate and stubble
Latest research has suggested that organs as well as physical features that humans don't put to use daily may go away in coming generations due to evolutionary pressure. Big daddy of evolutionary sciences Charles Darwin had argued that humans carry some organs (like the tail bone, ear pinna etc) that are evidence of evolution and represent a function that was once necessary for survival, but over the time with the growth of a species these were rendered useless.
Taking forward his theory, scientists in the UK had said that hair that was once necessary to keep humans warm in the early stages of evolution, will go away eventually as the species has now found alternative ways for that function. So, practically they predicted that future humans would be born without body hair. The debate over the stubble would perhaps die a natural death.
Labels: gender, Gillette Razor, men, men well fare ministry, women
Boycott Gillette Razor for Promotion of Domestic Violence Against Men and Treat Men as Free ATM machine.
This is the most dirtiest Ads I have seen, " Terming men Lazy if they do not shave", is nothing but is a clear example of Promotion of Domestic violence against men in the form of " Economical Abuse", "Verbal abuse" and "Mental abuse".
Though I am a clean shaved regularly, but that does not mean , Gillette have the whole sale free licence to Promote the "Domestic violence against men and treat the Men as Free ATM machine."
If a person can't effort to buy the Gillette, that does mean they are lazy ? Are their women ready to pay up their Bill if some one can't effort to shave every day due to finical problem?
So we argue to all Indian men to Boycott the Gillette for their promotion of Domestic violence( economical, mental and verbal abuse) against men by their selfish Advertisement .
This is not new for such peoples in the corporate to abuse the men to promote their product as no one questions them for abuse the men , but no more, men have to wake up and give a clear message that such type of abuse of men will not be tolerated and their product will be boycotted.
Gullet Razor : Terming men as Lazy , if they are not Shaved every day,is a clear example of Promotion of Domestic Violence against men in the form of "Economical abuse", "mental abuse" and Verbal abuse".
Read Earlie's activity and all ads had been withdrawn :
List of the Boycot Product for Promotion of Domestic Violence Against Men and Treat Men as Free ATM machine:
ICICI Insurence : Openly term the Husband as Stupid by wife for not taking ICICI Insurence. It is a verbal and economical abuse agisnt Men. ( Ads withdran)
Ponds : Promote the women to lie and term Husbands as wife beaters and say will donate "UNIFAME" 2 rupees for every Purchase of Ponds Cream. Till date no money or donations they have done for Men well fare.Golden Pond's makes waves with ad ( Ads withdran)
Kitply Promote Domestic Violence: Wife Slap Husband ( Youtube Viedo).This is a very derogatory commercial that promotes physical, emotional and financial abuse against men. They may be considering it as some sort of a joke, but we would like to remind that violence is not funny be it against a man or a woman. ( Ads withdran)
Wheel: There is an ad that shows the women of "National no pasina commission" (hypothetical name) beating Men because the wives are not comfortable with the ordinary washing powder.This is a clear promotion of Domestic violence of Physical, emotional, economical and verbal abuse.
In case you find any activity which Promotes the Domestic Violence against Men and Treat Men as Free ATM Machine , request to inform us .
Men - victims of Domestic violence
Indian men, forget about you do adultrity or not it does not matter , irrespective the allegation is true or false , not only you , your mother, sister, age old father will be thrown out of your own house under DV act , just one line complain : Just she have to say , "I am anticipate of Domestic Violence" from my partner , let it be a friend , husband or any one and you are out of your own house and land up in Railway Platform.
This is called the present Justice system in India and equal right in India.
For a wife even adultrity also is not a crime (it is a rewarding option and free money earning business for the whole life), but for a man even an allegation of "Name-calling" is crime and not only the man, his mother/sister/age-old father also can be put behind the bar under 498A or DV act.
Further Reference:
Maintenance for live-in partner? or Legal Extrotion?
Disclimer :This is totally writer personnel Views only. You may have different opinion. The name and place changed to protect the Persons Identity.
Labels: Domestic Violence Act, Gillette Razor, Men's Day
